Once upon a time, some Bell’s employees were having a brainstorming session over a few beers and decided that a crazy, mildly-athletic, urban adventure type of event for charity in the middle of January sounded like fun.
And thus, the Snow Jog Adventure (Leisure) Race & Challenge was born.
It debuted at the start of Kalamazoo Beer Week in January of 2013 with 261 runners 130 teams, and $3,158 was raised and donated for Kalamazoo Loaves and Fishes. We all had so much fun that it immediately became a Bell’s tradition.
This year's event will take place on Saturday, January 11th from 12-3:30pm. Upon checking in on “race” day, 11am at Bell’s Eccentric Café (don’t forget your non-perishable food items), your team will receive a course map and a passport, and set off for an approximately three and a half hour adventure throughout downtown Kalamazoo.
Don’t forget to dress up for the (optional) costume contest; we’re big fans of people sporting past years’ Snow Jog swag and attempted bribery of the judges is welcome.
You can run, walk, skip (no wheels or motorized vehicles allowed) to as many of the checkpoints as you like. Safety first, though - please obey all of traffic laws!
At each checkpoint, you will encounter a challenge that requires little to no athletic coordination.
If you complete the challenge, you will receive a hole-punch on your passport and you are free to move on.
If you fail to complete the challenge but still make a solid effort (per the discretion of the ‘Snow Jog Marshall’), you will also probably still receive a hole-punch on your passport and you are free to move on to the next stop.
But don’t rush, because this isn’t actually a race.
There are no prizes for finishing first, second, third, or even dead last; in fact, Snow Joggers are HIGHLY encouraged to use the full amount of allotted time. All of the checkpoints along the course will feature Bell’s beer – both old favorites and some specialty beers – so at each stop, feel free to stretch your legs out, quench your thirst and watch other Snow Joggers attempt to complete the challenges.
Although the Bell’s Snow Jog Adventure (Leisure) Race and Challenge isn't a race to finish, make sure you get back to the Eccentric Café by the designated time for the after-party.
After crossing the finish line at the Cafe, Snow Joggers who have 6 hole-punches on their passport will receive a fabulous Snow Jog prize.
Snow Joggers who complete all 9 stops and challenges are also entered into a raffle for a chance to win even more fabulous prizes.
Basically, the Bell’s Snow Jog Adventure (Leisure) Race and Challenge is a really fun way to do something active outside in the middle of winter, all while drinking beer and celebrating the kick off of Kalamazoo Beer Week with your friends.
All proceeds from the event will go to Kalamazoos Loaves and Fishes, and we collect a lot of non-perishable food items to donate to them too, so Snow Joggers also get to enjoy the feeling of being a good Samaritan for participating while they have the time of their lives.
Ready to sign up?
Register your team (must be age 21+), and don’t forget to check out the rules and FAQ. See you in January!